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How to sell wellbeing to the C-Suite

Follow our 3-part strategy to turn your wellbeing programmes into a central organising principle.

Employee wellbeing enables core business objectives. In the UK alone, health costs are typically the largest people expense after salary and yet an abundance of data shows that high employee well-being boosts engagement and staff retention, lowers turnover and absenteeism, improves customer service and product quality, and leads to higher profits, and even higher shareholder value!

Yet, despite the evidence, many boards still see employee wellbeing as merely a “nice to have”.

So how can you help?

Educate and persuade your board that employee well-being is worth their time and investment.

 Unlike wellness programs that focus on losing weight, quitting smoking and lowering blood pressure, well-being goes much further by focusing not just on physical health but other drivers of wellbeing.

Given that stress is the leading cause of absence in the UK (and an underlying factor for many other physical illnesses), a wellbeing programme looks at other drivers which impact our emotional and mental health. These include things which cause stress in the workplace – organisational, management and you as an individual.

Use some facts below to help you present your case:

As senior leaders in organisations, most of us want to provide happy places to work, often wellbeing can be tied in with our other values for example customer satisfaction or sustainability.

A leading cause of sickness absence worldwide is stress. Anxiety has hugely risen during the pandemic.

– Training our managers in managing a well, thriving team makes sense because teams which display psychological safety are more productive, engaged and creative.

– Prevention of stress sits in OHS law worldwide. In the UK The Health and Safety at Work Act says that employers have a legal duty to protect employees from stress at work by doing a risk assessment and acting on it

– Managers and HR teams need to know that Disability Discrimination sits in HR law all over the world. In this is in UK the Equalities Act 2010.

Present quick wins where well-being can meet immediate goals and challenges and crucially deliver ROI.

There will usually be an area you just know you need training.

This might be in giving your Board a session “get your board on board”, it might be training your managers to spot the signs of someone struggling and have a wellbeing conversation or it might be supporting your staff in current issues you know they are struggling with for example Burnout or Dealing with Stress, Uncertainty and Worry at work.

Use these wins and new knowledge as a launchpad for increasing support for comprehensive well-being programs that deliver longer-term, results.

Now that you’ve started to get buy in to why you need to invest, brainstorm with the board to consider how you can get the information you need from your employees as to where to put your efforts next.

There are many touch points in which you can gain this information. It may be your HR Engagement or Pulse surveys, you may be producing a stress risk assessment, you may have manager or HR input into where people are struggling at the moment. You may need to review your policies and procedures, but more likely you will need to train your people. You need to consider these areas of training:

– Your board
– Your managers
– Peer to peer support
– Individual resilience and wellbeing

BUT DONT FORGET… that employee well-being is a long-term strategy. It needs to become central to the company mission, management decisions, and operating processes with the goal of cultivating a supportive workplace culture that permanently reduces turnover, increases engagement and results in better customer service.

If you would like to know more about any of programmes, click here to contact the team.

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The right health and wellbeing strategy has the power to help you lower absence rates, increase productivity and improve employee engagement by showing you put your staff’s needs first.

Download our Wellbeing Strategy and Training Needs Analysis: your step-by-step guide to organisational wellbeing

Free Reference Guide

Manager Conversations for Wellbeing

The Healthy Work Manager Programme comes with a manual for managers, but also with this useful quick reference guide for a conversation with someone struggling

Download our FREE reference guide for manager conversations


As uncertainty, disruption and fear from the pandemic takes its toll on millions of workers around the world we know that anxiety particularly is on the rise.

Within your organisation, as well as training your managers and providing general mental health awareness training for all, you may feel that you want to appoint some Wellbeing Champions or Mental Health First Aiders to encourage people to talk more freely, promote early intervention which enables recovery, reducing stigma and boosting a positive culture.

Check out our toolkit to see if First Aid for Mental Health training is right for your organisation 


Mental health includes our emotional, psychological, and social well-being.

It affects how we think, feel, and act. It also helps determine how we handle stress, relate to others, and make choices. Mental health is important at every stage of life, from childhood and adolescence through adulthood.

Download your Healthy Work Toolkit to support you to look after your wellbeing and boost your resilience 

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